Advertiser FAQs: How Promotion Works at Work, Rest or Play

Advertiser FAQs: How Promotion Works at Work, Rest or Play

Do you manage my social media or content marketing?

No
At Work, Rest or Play, we’re not your content marketer. We don’t plan, write, schedule or manage your communications.

What we do provide is a platform for you to share your content, supported by a community of advertisers and the SEO benefits of being listed on our site.

Why do I only see my logo or directory listing being shared on social media?

If we haven’t received content from you, we can only share what we have — usually your logo or directory listing. Think of this as “filler.”

It’s impossible for us to share what’s hot (or what’s not) if you don’t tell us.

Is it okay if I just want a directory listing and SEO benefits?

Absolutely.
If you’re happy with logo visibility, a directory listing and the SEO value of being on our site, that’s completely fine.

How can I get more visibility?

You have a few easy options:

  • Add your event to our local calendar — it’s quick, easy, and you can upload the details yourself
  • Tag us in your social media posts so we can reshare
  • Send us a press release (this is content you want shared in our news section)
  • Book a Success Session for ideas and suggestions, and other assistance getting the most from your advertising package and online exposure.
  • Explore our revised Gold packages, where we can connect you with trusted partners such as copywriters, photographers or social media and marketing managers

What is a Success Session?

Success Sessions are not content planning sessions.

They’re a chance to sit down with a real person and make sure your listing is genuinely working for you. During a session, we can:
  1. Check that you’re appearing in the right categories and geographic areas
  1. Review the keywords used in your listing so the right audience can find you
  1. Make sure all information is complete, accurate, and up to date
  1. Highlight and review all the features available to you, especially if you’re not currently making use of them
  1. Look at how your listing is presenting and whether it’s helping you get noticed
  1. Talk through ideas and offer practical suggestions to improve visibility and engagement
This is a personal, supportive check-in — not a sales call, not an upsell. Just a helpful way to ensure you’re getting the most from being part of Work, Rest or Play.

Will you create content for me?

No
We don’t create content on your behalf unless you’re working with one of our partner specialists through an upgraded package.

That said, we’re happy to work with what you provide. If you send us bullet points or rough copy, we can help shape this into an article for our platform — just don’t forget to include photos or other images.

What kind of content can I send you?

Anything you’d like us to share, including:

  • Press releases
  • Announcements
  • Campaign launches
  • Events
  • Offers or updates
  • Introduction to you and your business
  • Product Features
  • Top Tips
  • Thought leader pieces
  • Case studies and testimonials

If it matters to your audience, it matters to us.

Why not book a Success Session and we can chat about this further and give you some ideas.

What’s the easiest way to get started?

 Tag us on your social posts or send us a press release — that’s it.

Or, if you’d prefer, book a time for us to chat.

In short…

We’re not here to do it for you.

We’re here to give you a place to share your message — with support, visibility and a community behind you.