Your Work Rest or Play advertising package is more than a directory listing.
It’s designed to boost visibility, build credibility and connect your business with local people — largely through Google search results and social media amplification, not just direct traffic to the website.
We have created you an Advertiser Success Guide, compiling of articles highlighting 20 ways that you can make the most of your Work Rest or Play Advertiser experience.
Even taking one or two actions below can increase exposure, generate leads and grow your brand in new areas - imagine what you could achieve if you did all of them. Own download pdf gives you an activity calendar to help you organise what you do and when to do it!
But never hesitate to get in touch if we can help to explain anything, or if you have a specific request.
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Part 1 — Quick Wins: Boost Visibility Now
These are actions that deliver immediate impact in search and social.
1. Add Events to the Calendar (Most Viewed Section)
Events appear in local search results and drive traffic to your listing.
Free for advertisers. Examples: workshops, seasonal promotions, community activities.
Signals us to share your posts.
Boosts visibility through social media feeds.
3. Post in Facebook Groups
Advertisers-only posts create trust and link back to your directory listing.
Amplifies reach to local audiences.
4. Use the Virtual High Street (Silver and Gold Advertisers)
Extra pages showcase products, services, or offers.
Indexed by Google, improving local search visibility.
5. Add a Call-to-Action Button (Silver and Gold Advertisers)
Direct visitors to your website, social media, bookings or downloads.
Drives meaningful engagement from discovery to action.
6. Support Other Advertisers
Engage with their posts in social media or the Community section.
Builds relationships and encourages reciprocal visibility.
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Part 2 — Content & Storytelling: Stand Out in Search
These actions improve Google visibility and social shareability.
7. Publish a News Article (Most Impactful)
Showcases your business, milestones or expertise.
Shared on social media and indexed by Google.
8. Share Press Releases and Guest Blogs
Storytelling that positions you as an authority.
Helps SEO through backlinks and content visibility.
Gold: monthly, Silver: quarterly, Bronze: on new/renewal.
Creates social proof and encourages discovery beyond your listing.
10. Build Reciprocal Backlinks
Links between your website and Work Rest or Play improve SEO credibility.
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Part 3 — Strategic Support: Maximise Marketing Value
These actions combine insight, branding, and strategic leverage.
11. Book a Success Session (Most Insightful)
Review your listing, explore opportunities, gather mini-coaching from the founder.
Focuses on marketing strategy and maximizing Google/social impact.
12. Onboarding Review
Ensures your listing is complete and accurate.
Highlights all available promotional tools.
See which parts of your listing attract attention.
Identify opportunities for growth and improved search visibility.
14. Use Work Rest or Play Branding
Logos/graphics for email signatures, stationery, or marketing materials.
Reinforces credibility and recognition.
Your content appears across directory, events, Virtual High Street, news, email, and social media.
Most exposure comes from search engines and social feeds, not direct traffic.
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These actions increase engagement and retention, while supporting local business growth.
16. Help Desk Ticketing
Raise questions, get advice, or request support.
Quick, personalised assistance ensures smooth advertising use.
17. Knowledge Centre
Access articles, guides, and tips to optimise your presence.
Supports your advertising journey and strategic marketing decisions.
Interact with other advertisers, share advice, and ask questions.
Builds collaborative relationships and encourages visibility.
Share business involvement, initiatives, or partnerships.
Builds trust and strengthens Google/social credibility.
20. Activity Calendar: Make it a Habit
Monthly: small actions like tagging, posting events, supporting others.
Quarterly: publish news/blogs, review listings, update Virtual High Street.
Annually: Success Sessions, strategy reviews, refresh branding.
Keeps your listing active, discoverable, and relevant.
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Visibility Note
Most exposure comes from Google search results and social media, not just direct traffic to the site.
Every news article, event, social post, backlink, and Virtual High Street page increases discoverability in search and social feeds.
Over time, brand awareness grows in new areas, which naturally increases direct visits to your listing and website.